#Motion graphics full#
#Motion graphics professional#

When it comes to breaking down complex ideas to your customers and clients, motion graphics becomes your MVP.

Value that can be repurposed on any digital platformĭeliver complex ideas in an easy-to-understand way.

Delivering complex ideas in an easy-to-understand way.

Here’s the anatomy of what makes motion graphics an incredible marketing experience. So we know that motion graphics work - but why? Let’s take a deeper dive into what the makeup of a successful piece looks like. Here’s what makes motion graphics an incredible marketing experience: According to Tubular Insights, 46% of consumers say they have made purchases as a result of watching a brand video on social media.Īnd motion graphics stand at the top of effective video marketing material, for good reason. It’s because motion graphics brings results. Of course, there’s a good reason for this, too. They also predict that the number will spike up to 80% of all consumer internet traffic by 2019. According to Cisco, 69% of all global consumer internet traffic was taken up by video in 2017. This is clear, as the number of businesses working it into their digital marketing strategies is no small amount. Video is the main direction the internet is taking when it comes to marketing. The entire process is overseen by a creative director to make sure your brand’s message stays on track and the final product is polished to its maximum potential. These high-quality assets are crucial to making your piece stand out and look sharp.įinally, a motion designer breathes life into those assets and makes them move with animation. We always stress the importance of having original, high-quality illustration that are custom-made by our designers and illustrators. Graphic designers then create visual assets in the illustration phase.

#Motion graphics professional#

This is where we draft a script and decide the visual style of the motion graphic.Īfter the script is written, we find professional voiceover talent that speaks in your brand’s voice. Next up, we begin concepting and start storyboarding. It’s when writers, designers, and creative directors come together to craft unique narratives to your brand, and messaging that’s easy enough to be understood by all. These are the staples of how we work with our clients at Mighty Fine Design Co: Creative Teamwork, Concepting and Storyboarding, Illustration, and of course, Animation.Ĭreative teamwork is where the magic begins. There are four key elements to achieving this.

#Motion graphics full#

Of course, the benefits of motion graphics are only brought to their full potential when there’s a strong team behind the wheel. What goes into creating a powerful motion graphics piece? Here’s a 30-second demo of Mighty Fine Design Co.’s motion graphics work. And that’s what makes them such a potent marketing tool. Motion graphics are a creative way of delivering complex ideas in a simple way that anyone-from children to the elderly-can engage with and understand.

They tell a story by borrowing aspects of photography, illustration, typography to create visually rich compositions to keep viewers engaged. Motion graphics are the marriage of graphic design, animation, sound - and is also one of the most powerful marketing tools on the web.

So, what are the benefits of motion graphics? Let’s start off with what it is first.